Inspired by the classic two tier cake shape, the new visual identity emphasizes the celebration factor, something PhynCakes values. A candle motif and straight lines reoccur throughout the designs. The colors are inspired by the color aesthetic of typical Filipino fiestas. They are bright and celebratory colors. The orange and yellow combination showing a fun and creative personality while reflecting reliability and quality with blue. Establishing a vision and mission statement was part of the redesign. Phyncakes has been aligned to better celebrate with their clients.